The times when nobody wanted to “read the f*cking documentation* are gone. Especially for a tech startup, a technical documentation is an important asset.
A user-facing documentation plays a huge role in your business success. Regardless of whether your users are end consumers, power users in the B2B environment, or even developers.
It Sells Your Product
Nowadays, it is one of the first sections on your website that potential customers try to access. It helps them to evaluate the usefulness of your product to them. Scrolling through a documentation simply means less effort than subscribing to a free trial.
Therefore, a technical documentation can crucially influence buying decisions, in particular, in the B2B domain where vendor evaluation is taken seriously.
It Explains Your Product
During the trial period, a well-structured knowledge base helps to increase the adoption of your product among customers. When they better understand how to use it, they are more likely to use it.
Besides, a technical documentation allows users to discover new features and fall in love with your software.
It Advertises Your Product
A technical documentation, knowledge base, FAQ, and alike are all content that Google finds on your website. Without paying much for the website copy, – although, I recommend to have both! – you get more organic traffic through high-quality content that covers your main keywords and many important related keywords.
If you need to decide between investing in a technical documentation or blog, choose the first one. You kill two birds with one stone.
It Showcases Your Product
If you integrate practical examples into your technical documentation, you can spare case studies and win more customers. Besides, this document must cover all common workflows.
Your knowledge base does not only transmit your knowledge to the customers. It demonstrates that you know them.
A software application or SaaS without a technical documentation raises the question of whether you care about your customers or understand how your own product works.
Never go live or release your software or SaaS platform without this important document. There is no second chance for making the first impression.
It is OK to delay publishing the documentation on an existing website but starting to approach customers without a user guide is not a good tone.
Continuity and Performance
Indeed, my perspective is a bit of a marketer. In fact, your employees can profit from it. It simplifies the onboarding of newcomers and provides others with the knowledge they need to perform their routine tasks.
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