White papers are research papers in the industry. They take a subject and explain it in a dry and fact-driven manner. White papers are marketing tools, but they inherited more serious language from their academic counterparts.
White papers are made for a highly experienced technical audience. They showcase the product but also the expertise of the company.
White papers provide context to the product, outline technical details. Although they may include a couple of sales slogans, they are mostly written in a different style.
White papers require granular work, a lot of research, and some design experience to finish. They take time to complete as well and should be planned in advance. Each white paper is an authentic project and better be discussed individually.